The Keyword Surge project is one of the signature features of Keyword Elite 2.0. On the surface, it may seem a little bit simple, but if you dig into its functionality a little bit more, the tool becomes a lot more powerful. I’ve been using it on several of my own projects to generate large long tail keyword lists very quickly. As someone who does a lot of pay per click marketing, this is a huge advantage for my campaigns as I am able to get cheap traffic for keywords that I wouldn’t have been able to come up with myself.

To start using the Keyword Surge project, you first need to type in your main keyword. I’ve found that 2-3 word phrases seem to give me the best results. If you go too broad, you will have to filter out a lot of irrelevant results and going too long tail sometimes doesn’t give enough. It really does depend though on the purpose of your keyword list. You also have the choice of where you want Keyword Elite to go out and find your keywords. By default, the program uses what it calls the Keyword Elite Engine. This is a proprietary database of keywords developed for the software itself. You also have the choice of including results from Ask.com, website meta tags, the Google Suggestion Tool, and the free WordTracker keyword database. Ask.com is good for finding more related keywords while the Google suggestion and WordTracker databases are more useful for finding permutations of your keyword.

One thing I really like about Keyword Elite 2.0 is how much faster performing searches are compared to the old version. You can also do multiple searches simultaneously since the software now supports multiple threads. When a Keyword Surge search has finished, you will get back a table of search results which includes the keywords, parent keyword, keyword source and searches per month on Google. One nice feature is that the columns can each be individually filtered. For example, the Keyword column allows you to remove keywords from the results that contain a certain phrase while the Searches/month column allows you to filter out keywords that don’t meet a certain threshold of searches

Usually most people stop at this stage and use just these generated keywords in their projects. However, Keyword Elite has a few other tricks up its sleeve that you might not be aware of that can really explode the amount of keywords that you get. One way is to generate new permutations by adding a word or phrase to the beginning or end of the generated keyword lists. This is quite useful if you are trying to create a keyword list of a localized PPC campaign. Lets say you were trying to promote a car insurance CPA offer. Unless you have some very deep pockets, it is highly unlikely that you can get any ads showing on the first page for regular car insurance related keywords. The competition is just too high which means the bids are astronomical. However, you might be able to compete for long tails like “Palo Alto car insurance” and regional keywords like that. The fact that Keyword Elite can generate keywords like that in seconds is completely awesome.

Another Keyword Surge feature I really like is the Google ABC function. To access this, you select one or more of the keywords on your list and right click to bring up the context menu. Select Google ABC and Keyword Elite will search for the root keyword plus each letter of the alphabet. For example, lets say you perform Google ABC function on the phrase “keyword research”. For “keyword research + s”, you would get back keywords like “keyword research seo”, and “keyword research strategy”. These are additional keywords that weren’t found in the initial search query and you can see that this can quickly explode your list of long tail keywords.

Finally, the last feature I wanted to highlight is the Keyword Grouping feature. You can create as many groups as you want by clicking the green plus icon, and you can add keywords by just dragging and drop them into to the group area. This is a very valuable for when you are working with extremely large lists. You can export groups and delete them very easily as well. If you do PPC on the content network a lot, you know how important it is to great tightly themed ad groups. Using the Keyword Elite grouping features makes this extremely easy to do.

The Keyword surge module is an excellent way to create keyword lists for many different purposes. It is especially useful if you do any PPC marketing where generating large list of keywords is important. I make a lot of money creating CPA Polls and I am finding the Keyword surge project to be an invaluable tool to creating large and relevant keyword lists quickly. Many of these long tail keywords I would have missed with other keyword research tools, and you can really make money on these since the competition is so low. If you own a copy of Keyword Elite, then definitely check out some of the features I mentioned above, and start utilizing the Keyword surge project to its full potential.

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